Helping Businesses Handle Consumers' Mistakes
CEO Apologizes to CX, Redeemed
It's beginning to look easy....
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The problem: Acceris Communications Partners has been billing us for someone else's phone. We discontinued service in 2001, but Acceris started sending bills for our OLD number 2 years later. $356 so far. Collection agency letters, harassing automated phone messages. Within six days, Acceris e-mailed CX that it would do everything the consumer asked:
When CX followed-up to be sure that any unfavorable credit information had been eliminated, Acceris replied that none had been reported. CX thanked the Senior Vice President handling the complaint, assured her that Acceris would get a fine responsiveness rating from CX and a thank-you letter telling how they could check that. "We're glad you recognize that CX can help consumers identify companies that skillfully handle the glitches that are inevitable when working with large number of consumers." She replied,
The consumer e-mailed CX: "I will definitely recommend you to anyone with consumer related problems. More power." |
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When the consumer has a problem with a firm that is extremely unresponsive, CX looks for another firm that might help the consumer. For a consumer stonewalled by a company now processing her store credit card, CX recommended also sending a complaint to the store's parent company, which had owned the bank issuing the card. The CX complaint said:
CX added: "You need to fix this, even if the account no longer belongs to you, because you started the process which got her tangled up with the people mishandling the account." Thirteen days after CX faxed, Spiegel called to say that Card Processing Center had agreed to reduce her balance. Card Services wrote saying they would waive $735 in fees "provided a payment of $720 is made" within two weeks. When she called, no one knew about the letter. CX faxed Spiegel again:
Spiegel called the consumer back. The caller was sorry, but said she had done all she could. The consumer talked to CX about the risk of making the payment and decided to send it. Days later, she e-mailed CX:
Then another e-mail:
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Problem: The CNBC University seminar cost $3,500 for harmful, counter-productive investment advice. Strategy: CX complaints to InvesTools and Online Investors Advantage (which ran the seminars), CNBC (which sold them the right to use the CNBC name) and General Electric (which owns most of NBC which owns CNBC.) Result: CX faxed Thursday. Resolved Monday with apology, 100% refund ($3,500) and 2 follow-up calls to CX from a Vice President to be sure all the CX complaints are settled. Consumer comment: After weeks of calling "customer service", all it took was one fax and letter from ConsumerXchange, and cnbcu called me! She apologized and assured me that this was not the way cnbcu does business and that I would receive a full refund. I don't know how you did it! You were able to get in touch with the right people and get my problem handled correctly. This would not have happened without your help. CX is real help from a real person who really cares. CX's calls were quick and I was impressed by the calls to keep me updated. Thank you to a great company for such great service. |
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What would happen if consumers brought the same problem to both CX and the best alternative? This happened with a couple trying to get their deposit back quickly from a landlord who didn't have their apartment finished by the promised date. They first tried an experienced lawyer. The lawyer had several conversations with the broker who had negotiated the lease and accepted the check, explaining that the broker had the highest possible legal obligation ("a fiduciary duty") to not spend the deposit money and to return it. The lawyer made it clear that the broker was violating the real estate broker law and that his clients could ask the state to take away his license. The broker refused to pay. The landlord didn't answer the lawyer's calls. Eventually, the consumers' lawyer met with the landlord's lawyer. The landlord's lawyer read the lease and looked at the consumers' pictures of the apartment (with the toilet in the living room and the kitchen sink in the yard.) There was no disagreement about applicable law. The landlord's lawyer said he would call his client and do his best. "You'll just have to do what you have to do" (which is how a lawyer tells a colleague, without violating ethical duties, that his client is rejecting his advice and won't pay until sued.) The consumers' lawyer followed-up. No progress. No hope for short-term success. Then the consumers went on CX.org. CX Complaints reached the post office Friday. The broker delivered the landlord's check on Monday. |
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Businesses too often fail to meet a consumer's needs for respect. CX focuses on what each consumer actually wants. Often the key ingredient to satisfying a consumer is simply an acknowledgment of their unanticipated inconvenience or hardship, together with an apology. This approach was especially clear when a businessman asked CX to help two young Japanese visitors with a dealership for a Japanese car maker. The salesperson had promised them a $2,000 government check if they bought a hybrid, but the law actually provided a tax deduction worth much less. Familiar with Japan, the businessman said that such behavior would not be permitted by the car maker in Japan. The CX complaint asked the dealer to acknowledge the problem (with specific remedies to insure it doesn't happen to others) and a check for that $2,000 (preferably from the salesperson's personal account.) The dealer apologized, said they would change their procedures and paid an agreed $912.50 (partially paid by the salesperson.) Consumer reaction: "This was a long shot....I was amazed."
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While CX is narrowly targeted at consumer's problems with businesses, on rare occasions we couldn't resist pushing the government. Here's what Medicare (CMS) did:
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Sometimes it even looks easy.... 17 days after CX wrote about an incurable drone in an Oldsmobile Bravada SUV, General Motors agreed to buy it back for its full $31,600 cost. |
